Maped is a family-owned French company with 70 years experience and industrial expertise, innovative culture and ability to offer their customers effective and profitable solutions. They have today become the world leader in school and office supplies.
We competed with other agencies to create the next global TV campaign in 15 countries. The challenge was to appeal to mums and kids across different cultures and ethnic backgrounds.
In order to find our creative concept, we organised a workshop with both parents and kids.
We created four cartoon TV scripts using the imagination of the two star siblings playing with four different items of their school stationery.
What kids see is not only a pen, a rubber or a ruler, they see a way to express themselves, to create games and stories… and imagine their own world.
We won the competition, our movies were broadcast all over the world, and we made four more cartoon movies using the same animated siblings a few months later.