The challenge

How to talk about dry sausages on the Internet ?

The most famous dry sausage brand in France came to us with this simple question. How can our brand get more digital ? What strategy should we draw up on the Internet ?

What we’ve done

We came up with this simple answer :
« Don’t talk about dry sausages ».

We chose to take them where they’d never been before. We decided to launch a big contest on their website to sponsor an amateur rugby team.
Jerseys, rugby balls, tickets for the team to see the Top14 final at the Stade de France, a dedicated page on the brand website to follow their sporting events during the year and free sausages all year long!

We created a campaign, a teaser… And let the magic begin.

164 teams subscribed, 74 000 votes, with a countdown of just two days to unlock all the gifts.

The winners, the BBR (Brie-Axe Betterave Rugby), were selected by a jury for their creative campaign, amazing number of votes, their friendliness and fellowship.