Justin Bridou

Digital activation, films, social media

Fromage AbondanceDigital activation, films, social media
Justin Bridou
Justin Bridou
Justin Bridou
  • The challenge

    How to talk about dry sausages on the Internet ?

    The most famous dry sausage brand in France came to us with this simple question. How can our brand get more digital ? What strategy should we draw up on the Internet ?

  • What we’ve done

    We came up with this simple answer :
    « Don’t talk about dry sausages ».

    We chose to take them where they’d never been before. We decided to launch a big contest on their website to sponsor an amateur rugby team.
    Jerseys, rugby balls, tickets for the team to see the Top14 final at the Stade de France, a dedicated page on the brand website to follow their sporting events during the year and free sausages all year long!

    We created a campaign, a teaser… And let the magic begin.

  • 114teams subscribed
  • 24kvotes
  • 0days to unlock all the gifts.

Results

  • 164 teams subscribed, 74 000 votes, with a countdown of just two days to unlock all the gifts.

    The winners, the BBR (Brie-Axe Betterave Rugby), were selected by a jury for their creative campaign, amazing number of votes, their friendliness and fellowship.