Cassis

Identity, Graphic conception, movies

Caran d’AcheBranding, packaging, identity
Cassis
  • Cassis tourist information centre

    Following La Société Secrète communication trophy won in 2012 for its work on the Val d’Isère tourist information centre website, the agency has been contacted by Cassis in order to take part to the tender for the redesign of their digital tools.

     

    Our mission

    Propose a contemporary website through information reorganisation.
    The main idea was to facilitate browsing and give quick access to essential information.
    We took advantage of this opportunity to suggest a brand new identity and baseline that would be in tune with the general positioning we had in mind.

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  • Our answer

    We leant on the digital expertise of our partner, Novius, based in Lyon, to offer an appropriate technical solution.
    We carried out a joint reflection based on user experience to design a simple yet efficient interface, in compliance with our strategic and creative recommendations.

Results

The Cassis tourist information centre found its audience.
The new browsing experience facilitated information retrieval.
The image of Cassis has been reinforced.