Caran d’Ache
Branding, packaging, identity
Caran d’Ache, Maison de Haute Ecriture
Committed to creating and developing writing and drawing instruments, combining the finest materials with the most advanced innovative skills ; Caran d’Ache has been an exceptional brand for the past 100 years.
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Our mission
The company challenged us to create a new ink bottle ; a new identity and a story for each of the 12 coloured inks.
Chromatics, INKredible Colours was born.
Our proposition
A range of dense and deep coloured inks embodied in a bevelled bottle, so that the user can enjoy the ink to the last drop. The prism-shaped bottle comes in a tailored packaging, which won an award.
Electric orange, vibrant green, hypnotic turquoise… Dive into the powerful stories of Caran d’Ache INKredible Colours.
