Caran d’Ache

Branding, packaging, identity

Justin BridouDigital activation, films, social media
Caran d’Ache
Caran d’Ache
Caran d’Ache
  • Caran d’Ache, Maison de Haute Ecriture

    Committed to creating and developing writing and drawing instruments, combining the finest materials with the most advanced innovative skills ; Caran d’Ache has been an exceptional brand for the past 100 years.

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  • Our mission

    The company challenged us to create a new ink bottle ; a new identity and a story for each of the 12 coloured inks.

    Chromatics, INKredible Colours was born.

Our proposition

A range of dense and deep coloured inks embodied in a bevelled bottle, so that the user can enjoy the ink to the last drop. The prism-shaped bottle comes in a tailored packaging, which won an award.

Electric orange, vibrant green, hypnotic turquoise… Dive into the powerful stories of Caran d’Ache INKredible Colours.

Packaging