Fromage Abondance

Digital activation, films, social media

MapedDigital activation, films, social media
Fromage Abondance
  • Our love story

    Between Abondance and La Société Secrète, it has been a long love story. The brand was one of our first customers and the saga we created with them over the years is one of our proudest achievements.

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  • Our work

    Poster campaigns, website experience, identity, events, storytelling, sponsoring…
    We had the chance to earn Abondance’s trust as the consumers became enthousiasts.

    Sales rocketed while our collaboration grew over the years, and an ever more exciting advertising campaign developed.

  • Results

    +25 % sales increase, improved spontaneous awareness, a totally new website experience, better understanding of the product, the valley, the story, and the producer’s traditional know-how.